Thought the folks here might be interested and have some commentary on this...
Someone invited "period panties" (click for original article, pasted below for convenience)
What do ya'll think? Would you buy/wear these?

Period panties just got a whole lot prettier.
(And don’t act like you don’t know what we’re talking about—we know you’ve got some scary stain-worthy pairs reserved for your little friend just like the rest of us.)
Thinx, a new line of women’s underwear that’s specially made to deal with leaks and pads when you’re on the rag, is coming to a retailer near you in May. And the best part? These undies are bloody cute.
They come from a trio of New York based entrepreneurs—identical twin sisters Miki and Radha Agrawal and their friend Antonia Dunbar—and represent three years of brainstorming, research, design and fund-raising efforts (including $65,000 from a Kickstarter campaign). The result is a line of lingerie that’s leak and stain-resistant, anti-microbial, moisture wicking and durable. It’s all meant to provide some trusted backup to your sometimes less-than-perfect tampons—and there’s also plenty of material in the crotch for a pad if that’s how you roll.
The premiere collection of four styles pretty much has something for everyone: Hiphugger (hipsters, $28); Cheeky (showing some skin, $34); Shapewear Comfy (Spanx-like, with mini-heating-pad inserts for cramps, $68); and Limited Edition by NAVEN (lacy, from L.A. designers, $78).
Just this week, Thinx won a product-pitch contest in Boston, with a prize of having the panties sold through online retailer Daily Grommet and promoted on Indiegogo.
The underwear was created thanks to a familiar "oops" moment.
“It all began while wearing a white skirt to a meeting. Let’s just say I had to go home and change my clothes,” explains Rahda, the founder of children’s media company Super Sprowtz, in the company’s Kickstarter video. “I thought to myself, I can’t believe they don’t make underwear that’s not leak and stain resistant. And wouldn’t it be great if they did?”
She and Antonia and Miki—a marketing exec and the founder of farm-to-table pizza franchise Slice Perfect, respectively—brainstormed the idea further while away together at a wedding in India. When they got home, they did some research into the lingerie market. That proved there was a niche waiting to be filled, as all the panties they perused were either too skimpy or too grandmotherly be acceptable for anyone’s time of the month.
“So we put our heads together and decided it was time for a more thoughtful pair of underwear. A pair that thought of us and acted as backup even when we weren’t thinking. We’re calling it Thinx.”
And that, we thinks, is one pair of undies we can really get with.
Someone invited "period panties" (click for original article, pasted below for convenience)
What do ya'll think? Would you buy/wear these?
Period panties just got a whole lot prettier.
(And don’t act like you don’t know what we’re talking about—we know you’ve got some scary stain-worthy pairs reserved for your little friend just like the rest of us.)
Thinx, a new line of women’s underwear that’s specially made to deal with leaks and pads when you’re on the rag, is coming to a retailer near you in May. And the best part? These undies are bloody cute.
They come from a trio of New York based entrepreneurs—identical twin sisters Miki and Radha Agrawal and their friend Antonia Dunbar—and represent three years of brainstorming, research, design and fund-raising efforts (including $65,000 from a Kickstarter campaign). The result is a line of lingerie that’s leak and stain-resistant, anti-microbial, moisture wicking and durable. It’s all meant to provide some trusted backup to your sometimes less-than-perfect tampons—and there’s also plenty of material in the crotch for a pad if that’s how you roll.
The premiere collection of four styles pretty much has something for everyone: Hiphugger (hipsters, $28); Cheeky (showing some skin, $34); Shapewear Comfy (Spanx-like, with mini-heating-pad inserts for cramps, $68); and Limited Edition by NAVEN (lacy, from L.A. designers, $78).
Just this week, Thinx won a product-pitch contest in Boston, with a prize of having the panties sold through online retailer Daily Grommet and promoted on Indiegogo.
The underwear was created thanks to a familiar "oops" moment.
“It all began while wearing a white skirt to a meeting. Let’s just say I had to go home and change my clothes,” explains Rahda, the founder of children’s media company Super Sprowtz, in the company’s Kickstarter video. “I thought to myself, I can’t believe they don’t make underwear that’s not leak and stain resistant. And wouldn’t it be great if they did?”
She and Antonia and Miki—a marketing exec and the founder of farm-to-table pizza franchise Slice Perfect, respectively—brainstormed the idea further while away together at a wedding in India. When they got home, they did some research into the lingerie market. That proved there was a niche waiting to be filled, as all the panties they perused were either too skimpy or too grandmotherly be acceptable for anyone’s time of the month.
“So we put our heads together and decided it was time for a more thoughtful pair of underwear. A pair that thought of us and acted as backup even when we weren’t thinking. We’re calling it Thinx.”
And that, we thinks, is one pair of undies we can really get with.
I suppose that a more absorbent pair of underpants would hold up those leaks for a little longer, but I have such a hard time seeing how it'd be worth $28.
Great idea though!
But the price. The price. I don't know about that. I also don't know about non-cotton underwear (which I assume this is? I have moisture-wicking clothing, but the only nonsynthetic I own that I can think of is wool) considering I've been having recurring YIs for almost a year. Most of my panties are period panties anyway because I'm lazy anyway...
Cool idea, but I'll hold off until the price drops significantly. I'm not sure even the best period panties in the world could convince me to drop more than $30 on a pair of underwear only me and my husband will see. And with how heavy my flow is, I'm not sure leak-resistance would make a huge difference unless I just needed a few minutes to find a restroom. I'd really need to see some fantastic reviews before I considered them.
Edited at 2013-03-22 07:35 pm (UTC)
Also, I was looking at the comments on the article and the majority of the comments were talking about how offensive and vulgar it is that the writer used "on the rag". I don't use that phrase, but I honestly wasn't aware that was considered a vulgar thing to say.
I do get annoyed with people getting all prim about a biological function, though.
Actually, scrap that. I just get annoyed by prim people.
Edited at 2013-03-22 09:06 pm (UTC)
D'oh! Guess they're designing for more than one kind of privilege.
I like the idea, but the styles, prices, and sizing make it something that isn't useful to me, either.
But I think they could be a good option for people with heavier periods, who tend to leak through tampons or pads quickly. I know those would have come in handy when I was a teenager, especially overnight. Very glad my period lightened up, and I never want to be without a Mirena.
Seriously, $30 for a pair of undies to bleed in!
I use black undies that I sewed a layer of fleece into.
I think it's great to see a female owned company like this, and it would have been nice to have something like this in my size during my pregnancy. :)
But then I thought of that time at the end of the year in 5th grade when I'd literally just gotten my period (first cycle, ugh), was on one of the last days, thought I was home free and could wear white shorts, and had to have the school nurse drive me home at lunch so I could change clothes because nope, I was wrong. Yee-haw.
And I thought, "If one lousy $30 pair of panties could've saved 11-year old me then, you bet I would've bought them!"
Because yes. We all have those awkward moments, whether a result of forgetting to check on one's tampon, or underestimating how heavy one's flow is, or just some kind of ridiculous situation where the whole changing-tampon thing doesn't happen when it should and black pants can't save us.
So, A+ for a brilliant innovation. I could've used them 20 years ago!